5 min
October 20, 2020

5 Tragic Truths of Misrepresentation

Updated:
July 24, 2024
A hand is arranging wooden blocks to spell 'FACT' and 'FAKE' on a light wooden surface

Misrepresentation is a common worry among our customers. What if I misrepresented something in my business? What if one of my business partners misrepresented something of my company that goes against my values? Sound familiar? 

We often get questions from clients to our Good Lawyers about what misrepresentation means in terms of the law, and the last thing you want to do is misrepresent your business and attract the wrong attention. In this post, we’ll cover what misrepresentation is and the 5 most important things to know about misrepresentation. Misrepresentation happens in contracts and in the law itself. 

Meaning of Misrepresentation

Misrepresentation is where one party deliberately or accidentally makes false statements to convince the other party to come to a decision on an agreement. These representations can speed up a decision for the second party or deter them. Once these misrepresentations are discovered, they can lead to adverse consequences such as voiding a contract, having the second party sue for damages, damaging reputations and credibility. 

1. Innocent (Accidental) Misrepresentation

Misrepresentation can happen accidently when starting a business. It could be a lack of legal knowledge, or from finding templates of certain established businesses, since finding a lawyer can be intimidating and notarizing documents for your own company can seem like an endless hassle.  

Some examples of accidental misrepresentation can be: 

  • Copying something (perhaps a contract) unknowingly from a source--whether it was labeled for reuse or not 
  • A claim made by someone who had reasonable grounds for believing that is false statement was true

Contract Mistakes: Queen v. Cognos Inc.

Cognos Incorporated is an Ottawa based software company who advertised looking for an accountant to assist with the product development of their new software. Cognos Inc mentioned that the successful candidate will be an asset to the company and will be ensured job security. 

Cognos was operating under the understanding that they were able to hire this individual with the funding they will be acquiring from external stakeholders. While they were interviewing the prospective employee, Cognos Inc was happy to preach the perks to entice the candidate and the individual signed onto the contract. However, Cognos Inc’s funding was not approved by the external stakeholder and they had to terminate the employee quickly. The employee then sued Cognos Inc for misrepresentation in the terms that he signed. 

Essentially, Cognos Inc was operating on the assumption that they would get the funding from the external stakeholder before they hired the candidate, but it turns out they were not able to due to the stakeholder backing out after the hiring process. 

To prevent your business from having accidental misrepresentation in your own contracts, make sure you have all your assets ready before creating a contract. A lawyer can sit down with you, lay down what is important to you, and make sure both parties are in agreement in a clear, understandable and transparent matter.

2. Negligent Contract Misrepresentation

Negligent contract misrepresentation can happen when starting business where customers do not take the proper care in crafting a contract. With the intimidation of hiring a lawyer, not knowing where to start can lead to confusing clauses and ignoring parts of the law. The contract can then become invalid when you are taken to court and may cost you your business if the terms are not written in your favor.  A business lawyer can help solve these ambiguities to make sure you and your assets are legally protected by law.  

3. Innocent (Accidental) Misrepresentation in Law

Like a contract, accidental misrepresentation can happen where a statement made by someone who had reasonable grounds for believing that their false statement was true. 

Accidental Misrepresentation in Action: Syngenta Biotech Co. 

Find the source here. 

Syngenta is a biotechnical company who has created a new strain of corn by creating genetically modified seeds.  These seeds were resistant to pesticides, hence making them a viable product which can be sold anywhere in the world. However, they were prevented selling to China, since these strains of corn were not approved in the country. 

Syngenta was on the reasonable grounds that they could sell their product everywhere since farmers would benefit from having pests destroy their crops but could not sell it to China, making their product accidentally misrepresented in their claim that they can sell their product everywhere. 

4. Negligent Misrepresentation in Law

Negligent misrepresentation can happen where a statement made by someone makes a statement but does not give their due diligence when making their statement. They ignore taking an extra step to ensure their statement is true.

Hypothetical Example: Bob Miller

Bob Miller wants to sell his old bike. It’s beaten up and is collecting dust in the garage. Trevor walks up and asks, 

“Hey Bob, how much for your bike?” 

“$50”

“Do the brakes work?”

“Yea” 

In this example, Bob didn’t try out the brakes to make sure they were working for his friend. Bob was being careless, and the brakes didn’t actually work. 

5. Fraudulent Misrepresentation in Law

Fraudulent misrepresentation can be dangerous. It is where a party deliberately misleads another for their own personal gain, and it can be monetary or not.

Fraudulent Misrepresentation in Action: Apple Gift Cards

Find the source here.

Scammers find ways to talk to vulnerable people by making’ legitimate’ phone calls. Some were from the Canadian Revenue Agency to lost relatives. They prey on the vulnerable by playing with the victim’s emotions either with fear or with love. 

These scenarios include fear-ridden quotes such as the CRA demanding money and if you don’t do as they are told, they will place you under arrest and the only way is to pay them through gift cards. Another is having a loved in jail, giving them money through many redemption codes to release them from prison. 

The fraudulent misrepresentation here is that the scammers are gaining money through these vulnerable individuals and the vulnerable person is losing thousands of dollars. The hardest part of this scam was that gift cards are untraceable, making it hard for the victims to retrieve their money from the scammers and the police have no way in tracking these criminals. 

Misrepresentation can damage your business, give you a hard time when you attract negative attention and sometimes you might have to do some damage control. As a business owner, you’re already busy running your business to make sure everything is running smoothly and to know that misrepresentation is another thing to worry about can be overwhelming, but there are resources out there and you’re not alone.

Has Your Business Encountered Misrepresentation?  

Goodlawyer offers a Contract Review or an Advice Session if you think misrepresentation has occurred in your business. We also have the option for you to speak with a Business lawyer on our website.

Get started with Goodlawyer

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Goodlawyer Delivers $21.8 Million in Cost Savings for Clients in 2024

Goodlawyer, Canada’s fastest-growing1 provider of Fractional Legal Services, saved clients over $21.8 million in 2024—marking a 145% increase from the previous year2. This milestone underscores Goodlawyer’s commitment to providing businesses with practical, cost-effective legal solutions tailored to their needs.

Goodlawyer’s Fractional GC™ and Fractional InHouse™ services allow businesses to scale their legal support without the cost and rigidity of traditional law firms. In 2024, Goodlawyer expanded beyond high-growth tech companies, partnering with leading organizations in retail, sports, energy, and aviation.

Clients like Loblaws, Flair Airlines, and the Vancouver Whitecaps relied on Goodlawyer to streamline legal operations, support growth, and significantly reduce legal costs. “Goodlawyer’s Fractional InHouse service has been invaluable, delivering reliable legal support that moves at the pace of our business,” said Manav Deol, Chief Administrative Officer and General Counsel of the Vancouver Whitecaps.

Redefining Legal Services

By blending technology with a people-first approach, Goodlawyer’s innovative model delivers value to both businesses and legal professionals:

  • For businesses: Scalable, affordable legal services that adapt to changing needs.
  • For lawyers: Flexible, meaningful career opportunities that provide autonomy and balance.

“Every business deserves legal support that drives real results,” said Brett Colvin, CEO of Goodlawyer. “We’re making it easier for companies to access experienced in-house legal talent while empowering lawyers to design fulfilling careers on their own terms.”

Meeting the Growing Demand for Fractional Solutions

The rising demand for fractional legal services reflects a shift in how businesses approach legal support. Goodlawyer’s tailored solutions address diverse needs, from part-time GC coverage to parental leave support, while alleviating pressure on overworked legal teams.

In 2024, Goodlawyer became the trusted partner for businesses looking for a smarter way to manage legal challenges. By helping clients reduce costs and operate more efficiently, Goodlawyer continues to reshape the legal landscape for companies of all sizes.

Looking Ahead to 2025

Goodlawyer remains focused on delivering exceptional value to clients while building a better future for lawyers across North America. As more businesses seek flexible legal solutions, Goodlawyer is ready to expand its impact and help even more companies thrive.

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(1) Goodlawyer was Canada’s fastest-growing provider of fractional legal services and ranked 15th overall in The Globe and Mail’s 2024 Top Growing Companies, outperforming all competitors and legal providers on the list.

(2) Calculation is based on Goodlawyer’s internal analysis that compares our average hourly rates to the hourly rates listed in the Valeo Firm Rate Report 2024 for national Canadian law firms offering equivalent legal services. This is a conservative estimate based on the available competitive rate information available at the time of this announcement.

Goodlawyer delivers $21.8M in Savings for Clients in 2024
January 28, 2025

If you're running a business, especially a growing one, you might find yourself grappling with an ever-increasing number of legal issues. Whether it's about contracts, intellectual property rights, compliance, or potential lawsuits, having consistent legal advice becomes essential. However, hiring a full-time in-house lawyer may not be cost-effective or practical for many small to medium-sized businesses. This is where a Fractional General Counsel (FGC) can shine. Below are 10 reasons to consider hiring an FGC for your business.

1. Customized Solutions

One of the greatest benefits of a Fractional General Counsel is that they deeply understand your business. We work hard to match you with a lawyer who fits your company culture and budget, and who has relevant expertise. This ensures that you get tailored legal solutions that fit the overarching business objectives of your organization.

“We immediately realized the advantages and efficiencies — quick response times from someone embedded on our team who can channel our culture, vision and strategy in their decision making — at a fraction of the cost.” — Rob Park, Former COO at Helcim

2. Free Up Your Executive Team

Instead of spending hours trying to navigate complex legal landscapes, you can focus on what you do best: running your business. Just see how it helped the CEO of Trufla Technologies get his time back!

3. Cost-Effective

Hiring a full-time in-house lawyer can be expensive. A lawyer with 10 years of experience can easily demand $200,000 per year. A Fractional General Counsel provides you access to an experienced lawyer without the overhead of a full-time salary, benefits, and other associated costs.

4. Expertise On Demand

With Fractional General Counsel, you have access to experienced legal professionals without the friction of having to engage external counsel. Simply send them an email, text, Slack message, carrier pigeon or phone call - and get specialized advice when you need it.

“The openness, availability, and responsiveness that we have with our Fractional Counsel is something we never experienced with our previous legal provider.” — Jodie Allan, General Manager at PowerBill

5. Flexibility

FGC engagements are flexible in order to fit your needs. Scale their services up or down based on your business needs and budget. Best of all, you don't pay for the time you don't use. Unused hours are rolled forward for future use.

We are getting far more value from the Fractional General Counsel model than we have in the past with other legal service providers. The flexibility and accommodation to our business model and needs has been refreshing.” — Ryan Mueller, CEO of Phantom Compliance

6. Risk Management

Risk management is not just about avoiding legal troubles but also seizing opportunities. A Fractional General Counsel can help you take evidence-based strategic risks while giving you the confidence to adapt when the excrement hits the oscillating device. This approach can save you time, money, and hassle in the long run.

7. Managing Specialized Counsel

Complex legal matters require specialized lawyers, leaving some businesses juggling multiple external providers. A Fractional General Counsel can identify, onboard, and supervise legal specialists and ensure they are billing you fairly. The shared language of lawyers makes it easy for an FGC to collaborate and guide external counsel on business objectives and broader context.

“We found that we had to deal with many different firms and lawyers, retelling our story repeatedly. With Goodlawyer, it’s all under one roof… It frees me up and saves us money.” — Mike Bignold, Founder & CEO of CostCertified

8. Stay Updated

Laws and regulations change. A Fractional General Counsel ensures you stay compliant and informed about the latest legal changes that could affect your business. They can also help you predict future changes and skate to where the puck is going.

9. Seamless Integration

A Fractional General Counsel is integrated into your business operations, ensuring smooth collaboration with your team and stakeholders. Many function like any other team member, with a company email and title like General Counsel or VP of Legal. They can be a trusted voice at the boardroom table and represent your interests at the negotiating table.

It’s been a huge load off my busy plate, and I love the peace of mind knowing our Fractional Counsel is guiding my team and me at critical moments.” — Brenda Beckedorf, Former Executive Director at Alberta IoT

10. A Trusted Advisor

Beyond legal advice, a Fractional General Counsel often serves as a sounding board for business decisions, providing a well-rounded perspective that combines both legal and business insights. FGCs typically have 10+ years of expertise relevant to your industry. They understand your sector, competitors, regulators, and other stakeholders who can be key to your growth journey.

Conclusion

A Fractional General Counsel is not just for businesses that can't afford a full-time lawyer. It's for businesses that want to free up their executive team with a responsive, trusted, and cost-effective legal solution. It's about having a tailored legal solution that provides on-demand access to someone who truly understands your business.

Learn more about Fractional Counsel

10 Reasons To Hire A Fractional General Counsel
August 28, 2023

Business growth inevitably brings legal complexities. With your business speeding towards success, you're considering the transition from relying on external counsel to building your in-house legal function. But is hiring a full-time lawyer the right move? Or is there a more flexible, cost-effective solution? Let us introduce you to the concept of Fractional General Counsel (FGC).

FGC is an in-house legal solution tailored to your needs. Fractional General Counsel aren’t full-time employees. Typically they work 15-30 hours per month; but they're there when you need them. They manage your operational legal needs at a volume and monthly price that makes sense for your business. 

These legal professionals are a godsend for scaleups and fast-moving enterprise clients. They serve as your in-house legal team and tackle everything from enterprise contracts, employment and HR to corporate governance. The result is often a freed-up executive team, reduced risk and increased deal velocity.

In-house vs. external legal support

Your business's relationship with your Fractional General Counsel is fundamentally different from an external legal provider (i.e. a traditional law firm). While an external legal provider offers valuable expertise, they often don’t have the same depth of understanding of your business, your risk tolerance, or your objectives. They can also be less responsive than you might like — especially when it comes to your day-to-day operational legal needs like commercial contracts, regulatory compliance and employment matters.

External legal service providers are often unresponsive because they’re focused on major legal milestones like financings and M&A transactions, so they can be slower to respond to operational legal matters. 

"There's a reason that every large enterprise eventually builds an in-house legal team — to ensure their legal work is dealt with quickly, cost-effectively, and in tune with the overarching business objectives of the organization. That last piece, deeply understanding the business, is perhaps the greatest benefit of having an in-house legal function," says Brett Colvin, co-founder and CEO of Goodlawyer.

Fractional General Counsel do much more than just fill a void; they quickly become integral members of your executive team, saving you time and money, and adding a business lens to the legal problems you face on a daily basis. They integrate into your operations by adopting a company email, joining your Slack, or using whatever communication tool works best for your team. They can also design processes to speed up your legal processes. 

Many scaleups rely on Fractional General Counsel to manage the fast-paced operational legal needs and retain their external counsel on certain matters, particularly milestone events like funding rounds or M&As. In such cases, the FGC and external counsel can coexist and even become greater than the sum of their parts. The shared language of lawyers makes it easy for FGCs to collaborate and guide external counsel on business objectives and broader context.

The value proposition of Fractional General Counsel

Patrick Veilleux, a Fractional General Counsel at Goodlawyer, exemplifies the value of an FGC. Following five successful years at Shopify as Director of Legal, and stints on Bay Street and with the federal government, Veilleux missed the thrill of working with fast-growing Canadian scaleups. So in 2023, he joined Goodlawyer’s FGC ranks.

In Patrick’s words, "Being a Fractional Counsel enables me to provide sophisticated scaleup clients with both legal and strategic insights. The opportunity to be at the table during critical planning sessions empowers me to identify risks and opportunities proactively and help my clients chart the best path forward. It's also been incredibly rewarding to leverage my past experiences to help support some of the most exciting technology businesses in the country.”

5 Reasons why your business needs Fractional General Counsel

  1. Tailored Arrangement: FGC allows you to design the scope, cadence and volume of legal support. Engagements are customized to your needs to best address pain points and capitalize on opportunities. Alignment with your company’s culture is imperative, and Goodlawyer allows you to meet and interview candidates to ensure the right fit. 
  2. Specialized Expertise: FGCs typically have 10+ years of legal expertise and specific knowledge relevant to your industry. They understand your sector, your competitors, your regulators, and other stakeholders who can be key to your growth journey. 
  3. Freed-up Executives: CEOs, CFOs, and COOs often find themselves responsible for their organization’s legal function, spending valuable time managing external counsel and deciphering what is (and isn’t) in a contract. A Fractional General Counsel becomes your dedicated internal legal lead, freeing up executives and ensuring more efficient resource allocation.
  4. Agile and Cost-Effective: Full-time in-house counsel brings substantial commitment and costs – salaries, benefits, office space, administrative burden and more. By contrast, FGC engagements offer a stable fee structure and immediate value. 
  5. Scalable: As your business grows, you can easily scale the engagement to match your expanding needs. Increase the monthly hours of your Fractional General Counsel, or add a Fractional In-House Counsel. If you find your needs reduced, engagements can be downsized.

Navigating toward Fractional General Counsel

Want to learn whether Fractional General Counsel might suit your business? Click the button below to set up a conversation with a senior member of the Goodlawyer team. We'll explore your legal requirements, analyze your annual legal budget, and determine if you need industry specialists or senior legal expertise. Our team will also introduce you to vetted candidates tailored to your business. A pilot engagement can allow you to gauge the efficacy of this model for your growing business.

Conclusion

With the dynamism of your scaleup and the legal intricacies that come with growth, it's essential to have legal counsel who understands your business and can respond quickly to your needs. The value lies in your FGC’s ability to provide both legal and strategic insights, like a dedicated in-house team, but at a fraction of the cost. Explore Goodlawyer's Fractional General Counsel services and discover how this innovative legal solution could boost your scaleup's journey.

Get started with Fractional General Counsel

Fractional General Counsel: legal support for scaling businesses
August 10, 2023

 Ready to embark on a thrilling solo adventure as a Canadian lawyer? Buckle up friend, the legal world is about to get a whole lot brighter! Whether you're bidding adieu to a big traditional firm, an in-house gig, or even the government, taking the leap into solo practice requires some serious planning and preparation. But fear not, for we've gathered the top 10 tips from seasoned Goodlawyer’s who have taken over the Canadian legal landscape on their own terms. So, let's dive into what is hopefully a delightful dose of inspiration!

Tip 1: Embrace the Art of Frugality

Who said you need fancy, overpriced resources to thrive? Seek out affordable gems that suit your working style — think budget-friendly practice management and billing software, administrative support (virtual and/or fractional options), and nifty tools to keep your inbox and calendar in check. By keeping your overhead costs low and increasing the efficiency of your practice, you'll have extra funds to sprinkle into growth.

Cheat code: if you’re interested in a one-stop shop for legal operations support, Goodlawyer offers all this and more to its lawyer network!

Tip 2: Let Your Personality Sparkle

Clients aren't just interested in legal services; they want someone they can relate to. So, be your fabulous, authentic self! Show off your approachable side, build those personal connections, and watch your clients swoon. When you're real and relatable, trust and loyalty will come knocking at your door. If the client still isn’t interested, keep calm and lawyer on; chances are high you’ve dodged what would’ve been a misaligned relationship!

Tip 3: Unleash Your Legal Swagger

Picture this: you, standing proud, armed with a unique value proposition in one hand, a clear understanding of the services you offer in the other, and a laser-focused target market as your sword and your shield. It's time to create your own legal destiny! Craft a compelling position statement that sets you apart from the pack and attracts the right clients and the work you love like moths to a legal flame. You're a lawyering superstar, after all!

Tip 4: Befriend the Big Guns

Now, here's a secret sauce to success — forge connections with other lawyers far and wide, whether from your previous legal world or in your new solo practitioner/small firm world!

These relationships can be your golden ticket to referrals and increased visibility in the legal community. Attend events and conferences, and hop into online groups to meet fellow legal eagles in and out of your field. It's like building your very own legal Avengers team!

Easy button: Goodlawyer gives you access to a highly engaged and supportive network of other Goodlawyers ready to help whether you need a second opinion, precedents, legal tech suggestions to level up, or a calming meditative playlist!

Tip 5: Master the Number Crunching Dance

As a solo practitioner, you're the captain of your financial ship. So, it's time to dust off your accounting superhero gear and conquer those financial statements with relish. This is a must for smooth sailing on the ethical and legal seas! Embrace the numbers, avoid ever-present financial whirlpools, and become the guiding star of your own financial destiny.

Tip 6: Love Yourself Enough to Say "No"

Not every potential client is a match made in legal heaven, my friend. Watch for those red flags and gracefully decline clients who might bring more chaos than harmony to your practice. Trust your spidey senses and your past experiences. Remember, your time, effort, and reputation are highly precious gems, so align and re-align these gems with the clients you choose to work with. You deserve the cream of the client crop!

Tip 7: Save Up for the Legal Storms

In the variable world of solo practice, income can be as unpredictable as a tea party with the Mad Hatter. So, it's time to save up for those rainy days. Start with a modest salary and squirrel away three months' worth of savings. Then, gradually increase your pay until you have a comfortable cushion of six months' worth of savings. Rain or shine, you're ready for anything the legal universe sends your way!

Tip 8: Don't Compromise Your Legal Integrity

When the cash flow slows down, the temptation might knock on your door, urging you to take on clients and matters you'd usually pass on. But hold your ground, dear lawyer! Only accept clients and matters that match your values and that you would handle even if money were falling from the sky. Stay true and be authentic to your legal soul, and success will follow suit.

Tip 9: Give Yourself a License to Chill

Building a thriving solo practice that suits your life and practice goals takes time. So, be kind to yourself on this epic journey. Start by working from the comfort of your own space until you're ready to set yourself up in a fancy office; not only are you avoiding the extra overhead and expense, but you might fall in love with a whole new way of working! Embrace the wonders of legal tech to keep your clients happy without the hassle of office visits and to avoid the gargantuan email chains just to schedule a call. Cheers to working smarter, not harder!

Tip 10: Be the Tax Maestro

Ah, taxes — the bane of every lawyer's (and human’s) existence! If you're not drawing a regular salary, maybe you can tango with quarterly taxes in Canada. Put aside one-third of every payment into a separate savings account, dedicated solely to the taxman. With this little trick up your sleeve, you'll breeze through tax season like a pro, avoiding any unwanted legal drama.

And voilà! You now possess the top 10 tips to conquer the Canadian legal world as a solo practitioner. Sprinkle them into your journey, dear legal trailblazer, and watch your practice soar to new heights. Wishing you endless success and all of the professional fun you can have in your marvelous solo adventure!

Get started with Goodlawyer

Journey of a Solo Practitioner
June 16, 2023