5 min
June 11, 2021

Legal Terms Every Entrepreneur Should Know

Updated:
July 24, 2024
An open book with indexed tabs on a wooden table, symbolizing reference and knowledge of legal terms.

There are plenty of documents to sign, agreements to draft, policies to prepare, and legal consequences to consider along the entrepreneurial journey, and unfortunately, not everything is written out in simplified language. You will likely come across legal jargon and legalese that may tempt you to skim through the legal terms, scroll to the last page, and just sign. Resist the temptation!

Our legal experts have assembled this quick-reference glossary for you to familiarize yourself with the legal terms you’re likely to encounter.

A

Acceptance

An essential element of contract formation. Upon receiving an offer, the recipient must accept the terms of the offer to enter into a valid contract. Acceptance must be communicated back to the offeror in whatever terms were specified by the original offer.

 

Advisor Agreement

An agreement used to secure strategic business advice to help your company grow. Advisors typically expect compensation for their services, including cash and/or equity compensation.

Learn more about creating an Advisor Agreement through Goodlawyer here.

 

Agent

A person who is authorized by another (the principal) to act as their representative. The Agent can legally bind their principal through the Agent’s actions and decisions.

 

Annual Meeting

A yearly meeting of the shareholders of a corporation to elect the directors of the corporation and appoint or waive the appointment of an auditor for the corporation.

 

Arm’s Length

See also, “Non-Arm's Length.” A business relationship or contractual arrangement between parties that do not share close, personal ties to one another (such as familial relations, common ownership, or common management). Arm’s Length business relationships do not generally raise concerns of conflicts of interests.

 

Articles of Incorporation

The foundational legal document that must be filed when incorporating a business. Articles of Incorporation usually contain information including the name of the corporation, where the corporation is located, the directors of the corporation, types of shares the corporation is permitted to issue, and any restrictions on the corporation’s business.

For more information on the basics of Articles of Incorporation, check out this Goodlawyer blog post.

 

Assets

Any kind of property, whether physical, digital, or informational that has some form of value to its owner. In financial accounting, an Asset is any resource owned or controlled by a business or an economic entity. An Asset is anything that can be used to produce positive economic value.

 

Assignment

The act of transferring rights from one party to another. This is usually done through a written agreement. An individual transferring a right must have the initial right and ability to do so; you can’t give what you don’t have. For example, intellectual property (IP) rights can be assigned by contract from an employee to an employer.

Learn more about getting an IP Assignment Agreement on Goodlawyer here.

B

Bad Faith

The negative intention behind someone entering a transaction. An action taken with the malicious intent to deceive, lie, or otherwise mislead another to gain an advantage.

 

Beneficiary

An individual entitled to an asset because of a legal instrument. For example, insurance policies compensate Beneficiaries upon the occurrence of a predetermined event.

 

Breach

The contravention of contractual terms or legal duties, usually resulting in legal consequences.

 

By-law

Rules created by a corporation that specify how it is governed. By-laws typically cover how shareholders’ and directors’ meetings are to be conducted, define officer positions and their appointment process.

C

Civil Law (Legal System)

See also “Common Law.” A system of laws that are codified (written) and do not include earlier court decisions. Quebec is the only jurisdiction in Canada that uses a civil law system, while the rest of Canada uses a common law system.

 

Common Law

See also “Civil Law (Legal System).” A system of laws that develops as courts issue decisions based on their interpretation and application of statutes (i.e. laws passed by Parliament or Provincial Legislatures) and earlier court decisions. Sometimes referred to as “judge-made” law. All Canadian provinces and territories use a Common Law legal system, except for Quebec which uses a civil law system.

 

Common Shares (or Shares)

See also “Preferred Shares.” A type of share issued by a corporation. Rights associated with Common Shares include a right to vote (i.e. to exercise control over the corporation), a right to receive a share of the corporation’s profits (i.e. dividends), and a right to receive a share of capital on winding up or dissolution of the corporation.

 

Compensation

The remuneration paid to an employee, contractor or advisor in exchange for services performed. In legal proceedings, Compensation can also refer to damages recovered for an injury sustained or loss.

 

Condition Precedent

A contractual condition that must be satisfied before an agreement comes into force. For example, a mortgage contract will have a condition precedent that an inspection to assess the condition and value of a property must occur prior to the mortgage contract taking effect. Conditions precedent can also exist throughout the life of a contract. These types of condition precedents are common in wills and trusts, where the transfer of money or property only occurs after certain conditions are satisfied, such as a beneficiary getting married or reaching a certain age. For example, if condition X occurs (the beneficiary turns 18), then event Y will occur (the beneficiary receives payment from the trust funds).

 

Consideration

An essential element of a legally valid and enforceable contract. Consideration is the payment or element of value that is given by one party in exchange for the counter party’s promises under a contract. Consideration does not need to be equal in value to promises or services to be performed under the contract, but it must have at least some value (e.g. $1 may be sufficient Consideration; a banana peel probably would not). For example, in the employment context, the exchange of Consideration is required to enforce the terms of an updated employment agreement. In this context, Consideration could be in the form of a pay raise, signing bonus, or promotion.

 

Contract

A legally-binding agreement between two or more parties that sets out each party’s rights and responsibilities. Courts may enforce rights and responsibilities under a Contract, and parties to the Contract may be liable to pay for damages if they breach the terms of the Contract.

Learn more about contract review services available with one of our Goodlawyers here.

 

Copyright

A type of intellectual property (IP) which gives the owner exclusive right to control publication, reproduction, and distribution of an original creative work for a defined period of time. Copyright covers the expression of ideas in the form of literary, artistic, dramatic, and musical works. Copyright lasts for the lifetime of the creator plus 50 years, after which it is transferred into the public domain. Copyright arises automatically, but can also be registered to make it easier to enforce.

For more information on the basics of Copyrights, check out this Goodlawyer blog post.

Learn more about registering your Copyright with a Goodlawyer here.

 

Corporation

A legal entity best suited to organizing and conducting business ventures. Corporations are separate legal entities that exist independently from the people who create and run them, meaning they can enter into contracts, pay taxes, and perform other transactions. Corporations are the preferred vehicles to conduct business because they can shield their owners, managers and employees from liability associated with the operation of the Corporation’s business.

D

Damages

A form of compensation given as a result of a wrongful act performed by one party to the detriment of another. In business settings, Damages can often arise from a breach of contract.

 

Debt

Debt is something, usually money, borrowed by one party from another. Debt is used by many corporations to make large purchases that they could not afford under normal circumstances. A Debt arrangement gives the borrowing party permission to borrow money under the condition that it is to be paid back to the creditor at a later date, usually with interest.

 

Demand Letter

A letter sent to demand specific action from a party that is in breach of its legal obligations (e.g. to demand repayment of a debt). Demand Letters are often sent in an attempt to resolve a breach of obligations before legal proceedings are initiated.

Learn more about drafting a Demand Letter with a Goodlawyer here.

E

Employment Agreement

Contracts that govern the relationship between employer and employee. At a minimum, Employment Agreements need to outline the employee’s position and duties, the number of hours the employee is expected to work, and how the employee will be compensated. More complex employment agreements might include provisions governing confidential information, intellectual property (IP) ownership, or bonuses, among other things.

For more information on going over a typical Employment Agreement, check out this Goodlawyer blog post.

Learn more about creating an Employment Agreement with a Goodlawyer here.

 

Employment Policies

These are documents created by companies to outline the behaviour and relationships expected between employees and employers. Common Employment Policies include codes of conduct, vacation and sick policies, and company mission statements.

Learn more about developing your Employment Policies with a Goodlawyer here.

 

Equity

Also referred to as shareholders' equity, Equity, represents the amount of money that would be returned to a company’s shareholders if all of the assets were liquidated and all of the company's debt was paid off in the case of liquidation. We can also think of Equity as a degree of residual ownership in a company or asset after subtracting all debts associated with that asset. Equity represents the shareholders’ ownership stake in the company, identified on a company's balance sheet.

F

Fiduciary Duty

A legal duty characterized by a relationship between two parties where one party (the Fiduciary) is obligated to act in the interest of the other. The party designated as the fiduciary owes a legal duty to a principal, and strict care must be taken to ensure that no conflict of interest arises between the fiduciary and the principal

 

Finder’s Fee

An amount paid to someone who introduces two parties that subsequently engage in a transaction. A Finder’s Fee is provided as compensation because without the “finder” introducing the parties, the deal would never have occurred. Laws regarding Finder’s Fees vary depending on the nature of the transaction for which the finder is compensated.

 

Force Majeure Clause

A common contractual term. Force majeure clauses release parties from their obligations under a contract to the extent that they are unable to perform them due to certain extreme circumstances outside their control.

 

Founder Agreement

An agreement to establish the rights and responsibilities of and between the founding members of a company. Typically addresses common issues for the management and operation of the company such as ownership, time commitments, equity issuances, founder exits and more.

G

Good Faith

An action is taken in Good Faith if it is objectively genuine, honest, and sincere without any intention to cause ill-will or otherwise deceive another person.

 

Goodwill

The intangible value that is created by the consistent and positive operations of a business. It is a reputational asset in which consumers associate positive emotions or thoughts to a business based on habitual service.

 

Guarantee

A promise to assume another party’s legal obligations in the event that those obligations cannot be met. For example, Guarantees are commonly requested by creditors in loan arrangements where the creditor suspects the debtor may not be able to repay the original loan. In these circumstances a creditor will require a third party to Guarantee the debt obligations of the original debtor prior to issuing the loan to the debtor.

I

Implied Terms

Contractual terms that a court will assume are intended to be included in a contract, even though they are not expressly stated.  As a general rule, Canadian Courts do not like implying terms in a commercial contract and prefer to avoid rewriting an agreement between contracting parties. In very limited circumstances, however, a Court may imply certain words or obligations to “fill in the gaps” in a contract.  Courts “imply” certain contractual terms because no contract can be totally comprehensive and complete. Even when prepared by a lawyer, no contract can cover every possible unknown future circumstance that might be relevant to the execution of the contract. When this happens, the Court emphasizes that it is not rewriting the contract, but simply articulating what the parties intended to include or ought to have included in their agreement.

 

Intellectual Property (IP)

Intangible property that has value. IP includes a company’s brand name, logos, slogans, domain names, new products, inventions, product designs, software, customer lists/data, and website content, among other things. IP rights are enforceable against third parties and include copyright, trademarks, patents, trade secrets, industrial designs, and moral rights.

 

Indemnity

A contractual exemption from liability for damages resulting from specified conduct. Often in contracts, one party can indemnify a party for damages that may result from the performance of certain actions. In this arrangement, one party agrees to pay for potential losses or damages caused by another party. A typical example is an insurance contract, in which the insurer or the indemnitor agrees to compensate the other party (the insured or the indemnitee) for any damages or losses in return for premiums paid by the insured to the insurer.

 

Independent Contractor Agreements

An agreement between an independent contractor (sometimes referred to as a “freelancer” or “consultant”) and a client. An Independent Contractor Agreement is legally distinct from an employment agreement and the rights and obligations of each party differs from that of an employee-employer relationship. Independent Contractor Agreements are not required to comply with employment standards legislation and typically provide the Independent Contractor with more flexibility and control over their work than they would have as an employee.

For more information on the difference between independent contractors and employees, check out this Goodlawyer blog post.

Learn more about drafting an Independent Contractor Agreement with a Goodlawyer here.

 

Industrial Design

Sometimes called “Design Patents.” These are a form of intellectual property (IP) that protects non-utilitarian, visual design features of a product. An application to register an Industrial Design must be filed within one year of the design being published, and registration provides for ten years of protection.

Learn more about registering an Industrial Design with a Goodlawyer here.

 

Insolvency

The inability of a person (including a corporation) to pay off their debts as they become due. Insolvency also occurs when the value of a person's debts exceeds the value of their assets. Insolvency does not always necessitate bankruptcy.

L

Licensing Agreements

An agreement between the owner of intellectual property (IP) and another party allowing the other party to use the IP for certain permitted purposes. Key provisions may include exclusivity, royalty rates, prohibitions on use, and the length of the license.

Learn more about getting a Licensing Agreement on Goodlawyer here.

M

Master Service Agreement (MSA)

MSAs are comprehensive service agreements that are customized to manage varied or indefinite service relationships between a service provider and a client. The MSA sets the overarching terms and conditions that apply to the service relationship between the service provider and the client and is supplemented by a separate, and more detailed, Statement of Work (SOW) which sets out the key terms and deliverables of a unique service project to be completed by the service provider. The MSA standardizes the responsibilities, limitations and expectations of the parties for all SOWs requested by the client.

Learn more about getting a Master Service Agreement with a Goodlawyer here.

 

Moral Rights

A type of intellectual property (IP) encompassing an author or creator’s right to the integrity of the work, to be associated with a work, and to remain anonymous. Moral rights cannot be assigned to a third party; they can only be waived.

N

Negligence

When a party fails to exercise the degree of care that a reasonable person would be expected to exercise in the situation, resulting in harm to another person or their property.

 

Non-Arm’s Length

See also, “Arm’s Length.” A business relationship or contractual arrangement between parties that share close, personal ties to one another (such as familial relations, common ownership, or common management). Commercial dealings between Non-Arm's Length parties may raise concerns of conflicts of interests.

 

Non-Disclosure Agreement (NDA)

Sometimes called “Confidentiality Agreements.” NDAs prohibit recipients of confidential information from using or disclosing such information in ways specified by the party that discloses the information. NDAs are commonly used as the first step in negotiating a commercial transaction between arm’s length parties.

Learn more about getting a Non-Disclosure Agreement with a Goodlawyer here.

O

Offer

An essential element for a valid contract. An Offer is a proposal to enter into an agreement on specific terms that can be readily agreed to.

 

Opinion Letter

A written document summarizing a lawyer’s analysis of a particular situation, providing a clear answer to a legal question that aligns with the current state of the law. They are used to check the lawfulness of an action being considered, to satisfy due diligence and contractual obligations during an investment, merger, or acquisition, or to get an official record of an answer to a specific legal question.

P

Partnership

A form of business organization where two or more persons carry on a business together with a view to profit. Profits and losses are shared between the partners, and, generally, one partner’s actions will bind the rest of the Partnership.

 

Partnership Agreement

An agreement between the parties in a partnership that defines the specific responsibilities and contributions of each partner. While partnerships can exist without a Partnership Agreement, these agreements mitigate disputes by providing a clear understanding of how the partnership will operate.

Learn more about creating a Partnership Agreement through Goodlawyer here.

 

Patent

A form of intellectual property (IP) protecting inventions, including art, a process, a machine, a manufacturing process, or a composition of matter. Patents also can protect any improvements to these types of existing inventions. Patents must be applied for and are assessed on a first-come, first-served basis. Once granted, Patents give the owner a 20-year monopolistic right to enjoy the profits associated with the product in exchange for full disclosure on how the invention works and how to replicate it.

For more information on the basics of patents, check out this Goodlawyer blog post.

Learn more about filing a Patent with the help of a Goodlawyer here.

 

Preferred Shares

A type of share that can be issued by a corporation. Shares are deemed to be “preferred” if they have some preferential right to the company’s common shares (e.g. in the form of voting rights, dividends, or return of capital if the company is dissolved). Rights associated with Preferred Shares can be tailored to attract particular investors (Venture Capitalists will require Preferred Shares in exchange for their investment capital). Preferred Shares often carry no voting rights but may have a guaranteed dividend or priority of return of capital upon dissolution of the corporation.

 

Privacy Policy

Under Canadian and international law, organizations that collect personal information must inform users about their privacy practices. A Privacy Policy allows a business to conform to these laws by explaining to users why personal information is being collected, what the organization will do with it, how it will be protected, and who it might get shared with. If an organization has a website or an app, it is probably collecting personal information from visitors and users and should implement a Privacy Policy.

For more information on the importance of Privacy Policy, check out this Goodlawyer blog post.

Learn more about creating a Privacy Policy on Goodlawyer here.

R

Return on investment (ROI)

A performance measure used to evaluate the efficiency or profitability of an investment.

 

Request for proposal (RFP)

A document that announces a project or engagement, describes its nature and parameters, and solicits bids from qualified contractors to complete it. Typically, the RFP describes the organization seeking qualified proposals, the scope of the project being undertaken (the tasks to be performed and the timeline for finishing the work), and the criteria for evaluating eligible entries. RPFs may also outline the bidding process and the key contractual terms applicable to the project or engagement.

S

Simple Agreements for Future Equity (SAFE Agreements)

An investment contract between an investor and a company that provides rights to the investor for a future ownership stake (equity) in the company without determining a specific price per share of the company at the time of the initial investment. The SAFE investor receives the promised equity interest in the company when the company completes a priced investment round at an agreed-upon discount to the price paid by the new investors in the priced round. SAFE agreements are often used where a company has enough traction and investment interest that it expects to raise money by completing a priced investment round in the near future (e.g. a seed round or Series A round) but the company needs an infusion of cash in the meantime.

Learn more funding your startup using a SAFE with the help of a Goodlawyer here.

 

Shareholders’ Agreement

An agreement to govern the relationship among and between a  corporation and its shareholders. Shareholders’ Agreements are customized documents intended to outline the relative rights, duties, and decision-making powers of a corporation’s directors, officers and shareholders.  

Learn more about creating a Shareholders’ Agreement with a Goodlawyer here.

 

Stare Decisis

See also “Common Law”. A latin term standing for the principle that courts are typically bound by “precedent”, or earlier court decisions.

 

Statement of Claim

A legal document submitted to a court system that has the effect of commencing a lawsuit. After filing, the opposing party is notified about the pending action, and may respond with either a statement of defence or counterclaim

 

Statement of Defence

A legal document that is submitted to a court system in response to a previously submitted statement of claim. A statement of defence will lay out why the party believes that the initial claim cannot succeed.

T

Terms of Service

Also referred to as “Terms of Use”,  Terms of Service govern the relationship between a business and its customers. Terms of Service are often utilized for business models where it is logistically challenging or impractical for the service provider to enter into a contract with each of its individual users. To be effective and enforceable, Terms of Service must require that users unilaterally and positively agree to them as a condition precedent to engaging with or accessing the service provider's business or services.

Create your tailored Terms of Service with a Goodlawyer here.

 

Tort

A wrongful act or infringement of a right that causes harm or damage to a person or their property. The injured party can bring legal action against the party that caused the harm.

 

Trade Secrets

A type of intellectual property (IP) that encompasses valuable business information that can bring a competitive advantage to a company. This can include sales methods, customer profiles and lists, or components used to create software. Trade secrets cannot be protected by law and are instead protected exclusively by the policies and procedures of the company to which they relate (e.g. through the use of non-disclosure or confidentiality agreements).

 

Trademark

A type of intellectual property (IP) that makes a business brand distinct from others. This includes slogans, marks, pictures, logos, business names, or sounds. Trademark protection lasts for ten years upon registration and can be renewed indefinitely.

For more information on the basics of trademarks, check out this Goodlawyer blog post.

Register your Trademark with a Goodlawyer here.

W

Waiver

A legal agreement providing for the informed and voluntary relinquishment of certain legal rights. Waivers can be in the form of a standalone agreement, or may be included as a term in a contract. Waivers often are used to relinquish (i.e. waive) the right to sue a company or its stakeholders in the event that harm or injury occurs.

Get a tailored Liability Waiver with the help of a Goodlawyer here.

For more free legal resources to help you better understand your business’s legal needs, check out the Goodlawyer Resource Hub for blog posts, videos, podcasts, case studies and more.

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If you're running a business, especially a growing one, you might find yourself grappling with an ever-increasing number of legal issues. Whether it's about contracts, intellectual property rights, compliance, or potential lawsuits, having consistent legal advice becomes essential. However, hiring a full-time in-house lawyer may not be cost-effective or practical for many small to medium-sized businesses. This is where a Fractional General Counsel (FGC) can shine. Below are 10 reasons to consider hiring an FGC for your business.

1. Customized Solutions

One of the greatest benefits of a Fractional General Counsel is that they deeply understand your business. We work hard to match you with a lawyer who fits your company culture and budget, and who has relevant expertise. This ensures that you get tailored legal solutions that fit the overarching business objectives of your organization.

“We immediately realized the advantages and efficiencies — quick response times from someone embedded on our team who can channel our culture, vision and strategy in their decision making — at a fraction of the cost.” — Rob Park, Former COO at Helcim

2. Free Up Your Executive Team

Instead of spending hours trying to navigate complex legal landscapes, you can focus on what you do best: running your business. Just see how it helped the CEO of Trufla Technologies get his time back!

3. Cost-Effective

Hiring a full-time in-house lawyer can be expensive. A lawyer with 10 years of experience can easily demand $200,000 per year. A Fractional General Counsel provides you access to an experienced lawyer without the overhead of a full-time salary, benefits, and other associated costs.

4. Expertise On Demand

With Fractional General Counsel, you have access to experienced legal professionals without the friction of having to engage external counsel. Simply send them an email, text, Slack message, carrier pigeon or phone call - and get specialized advice when you need it.

“The openness, availability, and responsiveness that we have with our Fractional Counsel is something we never experienced with our previous legal provider.” — Jodie Allan, General Manager at PowerBill

5. Flexibility

FGC engagements are flexible in order to fit your needs. Scale their services up or down based on your business needs and budget. Best of all, you don't pay for the time you don't use. Unused hours are rolled forward for future use.

We are getting far more value from the Fractional General Counsel model than we have in the past with other legal service providers. The flexibility and accommodation to our business model and needs has been refreshing.” — Ryan Mueller, CEO of Phantom Compliance

6. Risk Management

Risk management is not just about avoiding legal troubles but also seizing opportunities. A Fractional General Counsel can help you take evidence-based strategic risks while giving you the confidence to adapt when the excrement hits the oscillating device. This approach can save you time, money, and hassle in the long run.

7. Managing Specialized Counsel

Complex legal matters require specialized lawyers, leaving some businesses juggling multiple external providers. A Fractional General Counsel can identify, onboard, and supervise legal specialists and ensure they are billing you fairly. The shared language of lawyers makes it easy for an FGC to collaborate and guide external counsel on business objectives and broader context.

“We found that we had to deal with many different firms and lawyers, retelling our story repeatedly. With Goodlawyer, it’s all under one roof… It frees me up and saves us money.” — Mike Bignold, Founder & CEO of CostCertified

8. Stay Updated

Laws and regulations change. A Fractional General Counsel ensures you stay compliant and informed about the latest legal changes that could affect your business. They can also help you predict future changes and skate to where the puck is going.

9. Seamless Integration

A Fractional General Counsel is integrated into your business operations, ensuring smooth collaboration with your team and stakeholders. Many function like any other team member, with a company email and title like General Counsel or VP of Legal. They can be a trusted voice at the boardroom table and represent your interests at the negotiating table.

It’s been a huge load off my busy plate, and I love the peace of mind knowing our Fractional Counsel is guiding my team and me at critical moments.” — Brenda Beckedorf, Former Executive Director at Alberta IoT

10. A Trusted Advisor

Beyond legal advice, a Fractional General Counsel often serves as a sounding board for business decisions, providing a well-rounded perspective that combines both legal and business insights. FGCs typically have 10+ years of expertise relevant to your industry. They understand your sector, competitors, regulators, and other stakeholders who can be key to your growth journey.

Conclusion

A Fractional General Counsel is not just for businesses that can't afford a full-time lawyer. It's for businesses that want to free up their executive team with a responsive, trusted, and cost-effective legal solution. It's about having a tailored legal solution that provides on-demand access to someone who truly understands your business.

Learn more about Fractional Counsel

10 Reasons To Hire A Fractional General Counsel
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Business growth inevitably brings legal complexities. With your business speeding towards success, you're considering the transition from relying on external counsel to building your in-house legal function. But is hiring a full-time lawyer the right move? Or is there a more flexible, cost-effective solution? Let us introduce you to the concept of Fractional General Counsel (FGC).

FGC is an in-house legal solution tailored to your needs. Fractional General Counsel aren’t full-time employees. Typically they work 15-30 hours per month; but they're there when you need them. They manage your operational legal needs at a volume and monthly price that makes sense for your business. 

These legal professionals are a godsend for scaleups and fast-moving enterprise clients. They serve as your in-house legal team and tackle everything from enterprise contracts, employment and HR to corporate governance. The result is often a freed-up executive team, reduced risk and increased deal velocity.

In-house vs. external legal support

Your business's relationship with your Fractional General Counsel is fundamentally different from an external legal provider (i.e. a traditional law firm). While an external legal provider offers valuable expertise, they often don’t have the same depth of understanding of your business, your risk tolerance, or your objectives. They can also be less responsive than you might like — especially when it comes to your day-to-day operational legal needs like commercial contracts, regulatory compliance and employment matters.

External legal service providers are often unresponsive because they’re focused on major legal milestones like financings and M&A transactions, so they can be slower to respond to operational legal matters. 

"There's a reason that every large enterprise eventually builds an in-house legal team — to ensure their legal work is dealt with quickly, cost-effectively, and in tune with the overarching business objectives of the organization. That last piece, deeply understanding the business, is perhaps the greatest benefit of having an in-house legal function," says Brett Colvin, co-founder and CEO of Goodlawyer.

Fractional General Counsel do much more than just fill a void; they quickly become integral members of your executive team, saving you time and money, and adding a business lens to the legal problems you face on a daily basis. They integrate into your operations by adopting a company email, joining your Slack, or using whatever communication tool works best for your team. They can also design processes to speed up your legal processes. 

Many scaleups rely on Fractional General Counsel to manage the fast-paced operational legal needs and retain their external counsel on certain matters, particularly milestone events like funding rounds or M&As. In such cases, the FGC and external counsel can coexist and even become greater than the sum of their parts. The shared language of lawyers makes it easy for FGCs to collaborate and guide external counsel on business objectives and broader context.

The value proposition of Fractional General Counsel

Patrick Veilleux, a Fractional General Counsel at Goodlawyer, exemplifies the value of an FGC. Following five successful years at Shopify as Director of Legal, and stints on Bay Street and with the federal government, Veilleux missed the thrill of working with fast-growing Canadian scaleups. So in 2023, he joined Goodlawyer’s FGC ranks.

In Patrick’s words, "Being a Fractional Counsel enables me to provide sophisticated scaleup clients with both legal and strategic insights. The opportunity to be at the table during critical planning sessions empowers me to identify risks and opportunities proactively and help my clients chart the best path forward. It's also been incredibly rewarding to leverage my past experiences to help support some of the most exciting technology businesses in the country.”

5 Reasons why your business needs Fractional General Counsel

  1. Tailored Arrangement: FGC allows you to design the scope, cadence and volume of legal support. Engagements are customized to your needs to best address pain points and capitalize on opportunities. Alignment with your company’s culture is imperative, and Goodlawyer allows you to meet and interview candidates to ensure the right fit. 
  2. Specialized Expertise: FGCs typically have 10+ years of legal expertise and specific knowledge relevant to your industry. They understand your sector, your competitors, your regulators, and other stakeholders who can be key to your growth journey. 
  3. Freed-up Executives: CEOs, CFOs, and COOs often find themselves responsible for their organization’s legal function, spending valuable time managing external counsel and deciphering what is (and isn’t) in a contract. A Fractional General Counsel becomes your dedicated internal legal lead, freeing up executives and ensuring more efficient resource allocation.
  4. Agile and Cost-Effective: Full-time in-house counsel brings substantial commitment and costs – salaries, benefits, office space, administrative burden and more. By contrast, FGC engagements offer a stable fee structure and immediate value. 
  5. Scalable: As your business grows, you can easily scale the engagement to match your expanding needs. Increase the monthly hours of your Fractional General Counsel, or add a Fractional In-House Counsel. If you find your needs reduced, engagements can be downsized.

Navigating toward Fractional General Counsel

Want to learn whether Fractional General Counsel might suit your business? Click the button below to set up a conversation with a senior member of the Goodlawyer team. We'll explore your legal requirements, analyze your annual legal budget, and determine if you need industry specialists or senior legal expertise. Our team will also introduce you to vetted candidates tailored to your business. A pilot engagement can allow you to gauge the efficacy of this model for your growing business.

Conclusion

With the dynamism of your scaleup and the legal intricacies that come with growth, it's essential to have legal counsel who understands your business and can respond quickly to your needs. The value lies in your FGC’s ability to provide both legal and strategic insights, like a dedicated in-house team, but at a fraction of the cost. Explore Goodlawyer's Fractional General Counsel services and discover how this innovative legal solution could boost your scaleup's journey.

Get started with Fractional General Counsel

Fractional General Counsel: legal support for scaling businesses
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 Ready to embark on a thrilling solo adventure as a Canadian lawyer? Buckle up friend, the legal world is about to get a whole lot brighter! Whether you're bidding adieu to a big traditional firm, an in-house gig, or even the government, taking the leap into solo practice requires some serious planning and preparation. But fear not, for we've gathered the top 10 tips from seasoned Goodlawyer’s who have taken over the Canadian legal landscape on their own terms. So, let's dive into what is hopefully a delightful dose of inspiration!

Tip 1: Embrace the Art of Frugality

Who said you need fancy, overpriced resources to thrive? Seek out affordable gems that suit your working style — think budget-friendly practice management and billing software, administrative support (virtual and/or fractional options), and nifty tools to keep your inbox and calendar in check. By keeping your overhead costs low and increasing the efficiency of your practice, you'll have extra funds to sprinkle into growth.

Cheat code: if you’re interested in a one-stop shop for legal operations support, Goodlawyer offers all this and more to its lawyer network!

Tip 2: Let Your Personality Sparkle

Clients aren't just interested in legal services; they want someone they can relate to. So, be your fabulous, authentic self! Show off your approachable side, build those personal connections, and watch your clients swoon. When you're real and relatable, trust and loyalty will come knocking at your door. If the client still isn’t interested, keep calm and lawyer on; chances are high you’ve dodged what would’ve been a misaligned relationship!

Tip 3: Unleash Your Legal Swagger

Picture this: you, standing proud, armed with a unique value proposition in one hand, a clear understanding of the services you offer in the other, and a laser-focused target market as your sword and your shield. It's time to create your own legal destiny! Craft a compelling position statement that sets you apart from the pack and attracts the right clients and the work you love like moths to a legal flame. You're a lawyering superstar, after all!

Tip 4: Befriend the Big Guns

Now, here's a secret sauce to success — forge connections with other lawyers far and wide, whether from your previous legal world or in your new solo practitioner/small firm world!

These relationships can be your golden ticket to referrals and increased visibility in the legal community. Attend events and conferences, and hop into online groups to meet fellow legal eagles in and out of your field. It's like building your very own legal Avengers team!

Easy button: Goodlawyer gives you access to a highly engaged and supportive network of other Goodlawyers ready to help whether you need a second opinion, precedents, legal tech suggestions to level up, or a calming meditative playlist!

Tip 5: Master the Number Crunching Dance

As a solo practitioner, you're the captain of your financial ship. So, it's time to dust off your accounting superhero gear and conquer those financial statements with relish. This is a must for smooth sailing on the ethical and legal seas! Embrace the numbers, avoid ever-present financial whirlpools, and become the guiding star of your own financial destiny.

Tip 6: Love Yourself Enough to Say "No"

Not every potential client is a match made in legal heaven, my friend. Watch for those red flags and gracefully decline clients who might bring more chaos than harmony to your practice. Trust your spidey senses and your past experiences. Remember, your time, effort, and reputation are highly precious gems, so align and re-align these gems with the clients you choose to work with. You deserve the cream of the client crop!

Tip 7: Save Up for the Legal Storms

In the variable world of solo practice, income can be as unpredictable as a tea party with the Mad Hatter. So, it's time to save up for those rainy days. Start with a modest salary and squirrel away three months' worth of savings. Then, gradually increase your pay until you have a comfortable cushion of six months' worth of savings. Rain or shine, you're ready for anything the legal universe sends your way!

Tip 8: Don't Compromise Your Legal Integrity

When the cash flow slows down, the temptation might knock on your door, urging you to take on clients and matters you'd usually pass on. But hold your ground, dear lawyer! Only accept clients and matters that match your values and that you would handle even if money were falling from the sky. Stay true and be authentic to your legal soul, and success will follow suit.

Tip 9: Give Yourself a License to Chill

Building a thriving solo practice that suits your life and practice goals takes time. So, be kind to yourself on this epic journey. Start by working from the comfort of your own space until you're ready to set yourself up in a fancy office; not only are you avoiding the extra overhead and expense, but you might fall in love with a whole new way of working! Embrace the wonders of legal tech to keep your clients happy without the hassle of office visits and to avoid the gargantuan email chains just to schedule a call. Cheers to working smarter, not harder!

Tip 10: Be the Tax Maestro

Ah, taxes — the bane of every lawyer's (and human’s) existence! If you're not drawing a regular salary, maybe you can tango with quarterly taxes in Canada. Put aside one-third of every payment into a separate savings account, dedicated solely to the taxman. With this little trick up your sleeve, you'll breeze through tax season like a pro, avoiding any unwanted legal drama.

And voilà! You now possess the top 10 tips to conquer the Canadian legal world as a solo practitioner. Sprinkle them into your journey, dear legal trailblazer, and watch your practice soar to new heights. Wishing you endless success and all of the professional fun you can have in your marvelous solo adventure!

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Journey of a Solo Practitioner
June 16, 2023

Conducting a trademark search is a crucial step in creating an identity for a business to operate in Canada. A trademark search will help you determine if a similar or identical trademark already exists. Setting up your business branding without checking existing trademarks opens you up to the risk of using another trademarked identity which results in wasted time, money, and possible legal complications.

What is a Trademark?

A trademark is a type of intellectual property that provides legal protection for a brand or logo used by a person or business to distinguish their goods or services from others in the marketplace. It is a recognizable sign, symbol, design, word, phrase, or combination of these elements. Trademarks play a crucial role in business by establishing brand recognition, reputation, and consumer trust. They help consumers identify and differentiate between products or services ensuring they are getting what they expect from a particular brand.

Starting your Trademark Search with CIPO

The Canadian Intellectual Property Office (CIPO) online database search will be the most up-to-date source for trademarks in Canada. The CIPO Online Database Search allows you to search the Canadian Trademarks Database, which contains registered and pending trademarks in Canada. Visit the CIPO website and access the Canadian Trademarks Database (https://ised-isde.canada.ca/cipo/trademark-search/srch) to get started.

  1. Start with a broad search: Begin with a general search using keywords or phrases that closely relate to your proposed trademark.
  2. Narrow down the search: Once you have identified similar trademarks, refine your search using more specific terms related to your goods or services. This will provide a clearer picture of any potential conflicts.
  3. Check different categories of marks: Search for similar trademarks in all relevant categories related to your goods or services. More information on the different categories is available here: https://ised-isde.canada.ca/site/canadian-intellectual-property-office/en/various-categories-marks  
  4. Review variations: Consider searching for variations of your proposed trademark, including misspellings, phonetic equivalents, and plurals. These variations may still be considered confusingly similar.

Common Law Trademark Search

Common law trademarks are those adopted and used without registration, and their owners can claim reputation and goodwill to prevent others from using or registering a similar mark. After conducting your search in the trademarks databases, it is important to conduct a common law search to check if any businesses are using a similar mark without registration. These common law rights are limited to the geographical areas where the mark is being used.

To search for common law trademarks, consider checking local business listings in the areas of intended trademark use. Conducting a search for business name registrations can provide insights into similar marks within your province. Checking for claimed domain names with various extensions (.com, .ca, .org, etc.) can also help assess potential conflicts.

Furthermore, search the web and social media platforms for businesses or goods/services associated with confusingly similar names and marks. This broader search can uncover additional potential obstacles or conflicts.

Conducting a common law search is important to assess potential conflicts beyond registered trademarks and ensure your proposed mark does not infringe on existing rights or create confusion in the marketplace.

Analyzing Trademark Search Results & Next Steps

After conducting your CIPO search and completing a common law search, carefully review the results to identify any potentially conflicting trademarks. Look for marks that are similar in terms of name, appearance, sound, or meaning.

If you encounter potentially conflicting trademarks or are unsure about the search results, it is advisable to consult with a trademark lawyer or agent. They can provide expert guidance and help you make an informed decision about the availability and registrability of your trademark. While conducting your own trademark search is very valuable, it is not a substitute for professional legal advice. A trademark professional can ensure your proposed trademark is adequately protected.

Working with a Trademark Professional for your Search

It is highly recommended to consult a trademark lawyer or registered trademark agent during the process of selecting a business name and trademark. They can conduct thorough searches, assess availability, and provide guidance before you invest in branding efforts. If the desired mark is unavailable, they can assist in finding an available and distinctive alternative. A trademark professional is also well suited to assist with more complicated situations, like when a trademark is intended to be used across multiple jurisdictions.

Engaging a trademark professional early in these situations can help ensure informed decision-making, allow for smoother and more likely-to-succeed trademark applications, and avoid potential conflicts or infringements which can lead to costly delays, loss of goodwill if you have to rebrand, and legal complications.

As a savvy entrepreneur, you know the branding of your business is a critical asset for your future success. Preventing problems is cheaper than correcting them; handle your trademark with the gravitas it deserves!

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How to Complete a Trademark Search in Canada
May 23, 2023